Last time we talked about ways to market yourself and improve business. This time, I want to spend a few lines discussing coupons, Groupons, and marketing strategies. Everyone is looking for a bargain nowadays. We all shop at Walmart, or Costco, or we clip coupons to save money. Have you thought how those companies make so much money? The answer is very simple: It is called “volume.” That’s it: volume. If, during your week, you perform an average of 20 massages at $70 each, your gross income for that week, before expenses, is $1,400. Obviously, if you want to make…
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